BIG W Brand Evolution Hype Reel

The 12-month brand evolution hype reel was created to highlight BIG W’s progress and milestones, played at an internal event to showcase the brand’s growth. The showreel brought together a variety of BIG W assets, including catalogues, POS materials, TVCs, social media content, PR materials, and online digital assets, to represent a unified and powerful brand message.

In my role, I was responsible for the design, storyboarding, and animation of the reel. I carefully prepared each image for movement and selected audio to complement the animation, ensuring a cohesive and dynamic final piece that effectively conveyed the evolution of the BIG W brand.

• My role: Designer
• Categories: Motion graphics
• Client: BIG W