BIG W - Lookbook 2020

The BIG W Christmas Lookbook 2020 celebrates time with family during COVID-19 while addressing the unique challenges of the pandemic.

As Lead Designer, my role included overseeing the entire design process from concept to final product. I coordinated with buyers and product management to gather content and product information, developed and implemented creative strategies for layout, graphics, and imagery, and worked closely with graphic designers, finished artists, retouchers, photographers, and copywriters.

I collaborated with photography production agency, Hogarth and co-art directed on set and on location and ensured styling matched the look book’s aesthetic.

This work adhered to the brand and Christmas 2020 visual identity created by M&C Saatchi.

• My role: Art direction, project management, quality control, lead designer, animation
• Categories: Lookbook, eDMs, social and website
• Client: BIG W