Centrale - Residential Release in North Ryde

Centrale was a residential development in North Ryde, where the concept and branding focused on the key product benefit: its central location and energetic atmosphere. The design aimed to reflect the vibrant and accessible nature of the development.

My role encompassed the conceptual design and branding of Centrale, which included creating the product brochure and corresponding print materials. I also contributed to the broader marketing campaign, which involved designing print, outdoor, and digital advertising assets. Additionally, was responsible for storyboarding and animating digital assets in Flash, ensuring a dynamic and cohesive visual identity across all touchpoints.

• My role: Designer
• Categories: Branding, print and digital
• Client: Australand (now Frasers Property Group)