Genesis Range EV Launch

The paid media digital campaign for the Genesis Range EV Launch required a strategic approach to digital advertising. This involved reformatting creative assets and messaging to fit the specifications of each placement across various platforms. Research and testing was essential to ensure the creation of assets that resonated with the target audience and optimised campaign performance.

I worked closely with ad agency, Innocean, media teams, and publishers to ensure that design and development aligned with campaign objectives. This included providing guidance to designers and developers to create final creatives that met the specifications and goals of the campaign and produced a cohesive and impactful digital presence for the Genesis Range EV.

• My role: Digital production
• Categories: Social media, display banners, publisher assets and rich media including scrollX and adaptive streaming hybrid banners
• Client: Genesis